Elegant silvery green leaves and huge pink and purple flower stalk when in bloom!
Average room temperatures between 65°F (18.3°C) - 75°F (24°C) are suitable and maintain temperatures around the 75°F (24°C) mark to bring flowers in to bloom.
Bright light or direct sunlight is preferable.
The center cup is topped up with water which has to be replaced every week. Only water the soil when the top soil becomes dry to teh touch, and avoid overwatering the soil.
A peat based potting mix, mixed with bark and perlite is a good mix or any other mix; if it drains well.
When the plant is young and growing you can re-pot in a container slightly bigger which can provide room for new growth. Once it matures you'll only need to replace the soil once very 2 years, without re-potting.
Feed from May - September monthly with a diluted liquid fertilizer, which is added to the vase. You can also use foliar feed which is added to a misting bottle to spray on the leaves, but try not to overfeed by using both of these methods.
Average humidity indoors should be fine.
Bromeiads produce offsets (pups) which can be removed from the parent plant when they're at least 5 inches long. They must be removed when the parent plants foliage is dying down, although there is no rush - because the foliage dies down to provide the pups with the nutrients leaves were previously having from the main plant. These can be re-potted in a small container in moist potting soil.